All of our consumer and business brands are part of our flagship The Weather Company. Please refer to the below diagram for our hierarchy of architecture and structure within.
↳ Architecture
↳ Wordmarks for Verticals
Architecture
Parent Brand
Sub Brands
Verticals
Consumer
- Advertising
- Media
- Aviation
- Data API’s
- Defense
Vertical wordmarks
The Weather Company is comprised of the verticals are subsidiaries of the brand. When representing them in tandem with the wordmark, use the following guidance.
To date the verticals for the brand are Advertising, Aviation, Automotive, Consumer, Defense, Insurance, and Media. We ask that the name be left justified and a distance of no less than the size of “X” (the drop height) from the wordmark; a height of “Y” (from baseline to x-height equal to the distance from the top of the “C” to the top of the “h” in “Weather”); and equally separated by a rule the height of “Z” that is the bottom of the descenders in “Company” to the top of the “h” in “The.”
Verticals lockup examples (stacked logo treatment):
Verticals lockup examples (stacked logo treatment): Coming soon